Do you want your written communications to be more effective? To use your marketing budget more efficiently? I can help by delivering:
I create original and engaging texts that:
- reflect and reinforce your brand - the tone of voice will match your readers' expectations and support all your other communications.
- resonate with your target market(s) - your readers will connect emotionally and rationally with my copy.
- help achieve your business goals - by encouraging readers to take the action you want.
With RichWords, you get peace of mind on price and the copy you need on time. You only pay for:
- what we've agreed - I'll quote for the whole project before starting, so you can manage your budget with confidence.
- my expertise and experience - my 20 years as a professional writer (including a decade as an independent) mean I won't waste your time - and you won't waste your budget.
- one or two drafts - I'll have reviewed and re-crafted multiple versions before you read anything, minimising the feedback-rewrite stage to just one or two sets of amends.
You're competing for attention, so your communications have to be clear and to the point. I believe that:
- clarity is paramount - by removing ambiguity, I create copy that's readable, understandable and evocative enough to generate a reaction.
- brevity is paradise - when space/time is at a premium, I can find the right words and achieve maximum impact with less text.
- da Vinci is the paragon - I write with Leonardo's words in mind: "Simplicity is the ultimate sophistication".
RichWords can generate original copy for a variety of media. When appropriate, I can also:
- edit, proof-read and rewrite - when you don't want me to start from scratch, I'll offer a fresh perspective and improve your existing copy.
- draw on my freelance network - I know enough designers, printers, web developers and other professionals to pull together a virtual team capable of delivering your project.
- provide bespoke copy training - if you'd like to improve your own business writing skills, I can develop a course that's specific to your needs, your organisation and your market.
