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Hello,
I'm Richard Harrison, the business and marketing writer behind copywriting company RichWords.
Look around to find out why you should use RichWords, to see examples of my work for clients, or to read my blog:
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Tuesday, 11 October 2011
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Here's a great blog from the Creative Pool newsletter (written by freelance writer John Fountain) on the inspiration behind the naming of the iPod.
The moral of the story for all creatives is that watching movies (also going to galleries, reading, listening to music etc etc) is a valid way to seek inspiration.
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Tuesday, 23 August 2011
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Take a look at this blog post on Stocklogos.com about the hidden (and sometimes not-so-hidden) messages and meaning lurking within some well-known logos.
The second example - Sony's VAIO logo - was of particular interest to me, as I was the copywriter working on the pan-European launch materials for the first VAIO laptop PCs.
To expand on the description provided ("... the first two letters represent an analog signal and the last two are the 1 and 0 of the digital world."), the logo was conceptualised and designed by the Tokyo-based engineers who created those computers.
At the that time (1996-7), Sony was ahead of the game in terms of the convergence of the traditional analogue world with the (then) fast-emerging digital sphere. So, the logo carries that message of transition and forward movement, as well as being as attractive and elegant as the machines that had it engraved into their body-work.
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Wednesday, 06 July 2011
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By listening to and playing with my three year-old daughter, I'm constantly amazed by the power of learning. We all know it's pretty effortless at that age, but her ability to recite the verses of a short, rhyming story ("Chocolate Mousse for Greedy Goose" by 'Gruffalo' author Julia Donaldson) after hearing it just a few times inspires me.
It also reminds me that continuing to take an interest in people, words, how things work and so on makes you a better writer (as well as a more engaging conversationalist). The more open you are to different ideas, cultures, artistic exploits, commercial endeavours and the rest, the more likely you are to bring a new dimension to your writing - whether you're creating fiction, or helping a company to communicate with its audience.
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